The work carried out by the Paparajote study consisted of developing an consciousness raising campaign for reducing cigarette butt contamination in the protected area.
The awareness campaign is mainly aimed at young people from 18 to 30 years, using a suitable tone for this tarjet.
The tone used is casual, and retro esthetic, with collage, inspired by Alexander Rodchenko, Russian Constructivism and Popart.
The protagonist of the Stop Butts campaign is the witness, who tell off the smoker under the claim: “Psst, Calblanque is not your ashtray!”.
The witnesses used are the Palmito, the Fartet as well as a boy and a girl.
For this first year, to help raise awareness of Stop Colillas, we have designed an outdoor wooden furniture, as a dispensers cone-ashtrays, located at the access to the beaches along with a panel that illustrates and reports on the use of cone /ashtrays.
In the same way a video of 60 seconds of duration was produced for the passage of the bus of access to the park and for social networks.
The Regional Park of Calblanque is a protected natural space that is located in the eastern end of the coast of Murcia, between Cabo de Palos and Portman. This enclave is characterized by the great diversity of environments that converge there, with pine trees, rambles, sand, dunes, coves and cliffs. Only four kilometers south of La Manga housing estates, there is an intact coastline with sharp slate tips, forests of carrascans and blackberries, dunes and large beaches. Another jewel of the Natural Park of Calblanque are its salinas, where the fartet inhabits, a small carnivorous fish in danger of extinction.
Cigarette butts are the most common form of litter found in the marine environment. The release of metals from cigarette butts scattered in the marine environment can increase the potential for acute damage with respect to local species and enter the food chain.